The Trade-off Fallacy: How Marketers are Misrepresenting American Consumers and Opening Them up to Exploitation
I have decided, in light of the shocking disclosures about Facebook which have come to light during the past few days, to share some of the content from a Digital Marketing Report, a monthly newsletter for digital marketing professionals we published for two years (May 2015 through May 2017). For various reasons I made the decision in 2017 to stop publishing the report. One of the reasons, admittedly, was disappointing subscription numbers. But, as I suspected then and now, many (not…