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Category: Publishing

Researchers Develop Memory Aiding Typeface

Researchers Develop Memory Aiding Typeface

In the Seybold Report newsletter, we love reporting on typefaces, especially history of type design and new typefaces. I laughed out loud when I learned about this new one (see below), and, of course, we had to share the news with the Seybold Report subscribers in the last issue (18.19) of the newsletter, which published earlier this month. “Researchers Doctor Janneke Blijlevens and Doctor Jo Peryman from RMIT’s Behavioral Business Lab (Melbourne, Australia) collaborated with the School of Design to…

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Self-Publishing Authors Set Record! More than One Million Books Self-Published in 2017

Self-Publishing Authors Set Record! More than One Million Books Self-Published in 2017

Congratulations to self-publishing book authors for making 2017 a record breaking year in terms of raw output! Bowker has published a study on just how prolific these authors were last year. Here is how the company describes the impressive growth rate: “The clear message communicated by the 2017 data is self-publishing is still evolving, still growing at a rapid pace, and shows no signs of slowing down. The largest increase was in print books, showing an increase of 38%…Self-publishing grew…

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The Invaluable Role of Enthusiasm in Book Publishing

The Invaluable Role of Enthusiasm in Book Publishing

The act of publishing is essentially the act of making public one’s own enthusiasm. Robert Gottlieb In terms of the timing for this blog post what caught my attention first was a press release. I get press releases about new books all the time, but this one got my attention because it spoke to me of enthusiasm, genuine enthusiasm. Frankly, I am not a boxing fan, but I am a fan of books and this line rang all the right…

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Methbot: the Method by Which Russians Are Stealing Millions of Digital Advertising Dollars From Advertisers and Publishers Every Day

Methbot: the Method by Which Russians Are Stealing Millions of Digital Advertising Dollars From Advertisers and Publishers Every Day

Here we present the last of the articles which relate to the horrors Facebook has helped unleash on the world that my company, the Joss Group, published in the now defunct Digital Marketing Report newsletter. In this article, originally published in the January 2017 issue, we present a harrowing tale of theft on a dizzying scale. When you read the article, I want you to think about what Putin might be doing with this money and how the same approach used…

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Digital Advertising Content Match Fail!!

Digital Advertising Content Match Fail!!

I have spent more than a few hours this week pondering and writing about digital advertising. I had just wrapped up this week’s writing projects and decided to take a quick break looking at Pinterest. The Joss Group has several boards on the site, including one about baking and cooking. Today I saw a nice image something called Cranberry Christmas Cake–goodie! I clicked through and was reading the details and scrolling for the recipe when a digital ad popped up (see…

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