In the Seybold Report newsletter, we love reporting on typefaces, especially history of type design and new typefaces. I laughed out loud when I learned about this new one (see below), and, of course, we had to share the news with the Seybold Report subscribers in the last issue (18.19) of the newsletter, which published earlier this month.

“Researchers Doctor Janneke Blijlevens and Doctor Jo Peryman from RMIT’s Behavioral Business Lab (Melbourne, Australia) collaborated with the School of Design to produce a typeface specifically designed to enhance memory retention. They dubbed it Sans Forgetica (pun obviously intended) and say the design helps prompt the brain to remember more content.

To download the Sans Serif typeface and learn more please visit http://sansforgetica.rmit. To view an explanatory video and learn even more, please visit https://www.rmit.edu.au/media-objects/multimedia/video/eve/marketing/the-science-of-sans-forgetica-the-font-to-remember.”

To learn more about the Seybold Report newsletter and to subscribe, please visit our corporate Web site: www.thejossgroup.com and click on the Newsletters tab. And, we hope you will apply for membership in the community if you are a graphic arts, printing, publishing, or design professional.